Creative lead based in Venice, Italy. I work at the intersection of art direction and digital performance, guiding projects from the first creative idea through to measurable business results.

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I collaborate with luxury travel brands, independent magazines, publishing houses, and digital platforms. My approach blends visual storytelling with data-driven strategy: I'm equally comfortable directing a photoshoot in a Tuscan villa and optimizing a Google Ads campaign for B2C acquisition.

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I believe the best creative work happens when you understand the full picture, from the brand's soul to the user's click.