Paper Art · Case study
Santomanifesto
From zero paid structure to €1M+ in revenue in two years: the growth story of Italy's premium poster brand.
The brand
The #1 premium poster brand in Italy
Museum-quality posters rooted in Italian culture: cinema, music, literature, irony. A brand strong enough to absorb 3–5% price increases with zero drop in demand.
Instagram: 60K → 140K followers (+133%).
The journey
From zero to €1M in 2 years
- Jan 2024Paid ads launched60K followers, zero paid structure
- Apr 2025Milan storeSecond physical store opened
- Nov 2025Black Friday€22K in 3 days · ROAS 12.9×
- Dec 2025Best month ever€100K revenue · ROAS 11.1×
The problem
Zero strategy. Zero funnel.
- No tracking, so no reliable data
- No acquisition funnel in place
- Average order value not optimized
- No email marketing system
The method
3 channels. 1 goal. Real ROI.
Meta Ads
Awareness and conversions. High-impact visual creatives rooted in Italian culture, in a 3-phase funnel: awareness → retargeting → remarketing, planned around seasonality and gifting. 4.0× blended ROAS · 6.5× MER · €10–13 avg. CPA.
Google Ads
Capturing who's already searching. Shopping and Search campaigns reach high-intent buyers at the bottom of the funnel, people already looking for posters online. 4.0× ROAS · €10–13 avg. CPA.
Email marketing
The most profitable channel. Full automations (welcome series, abandoned cart, post-purchase upsell and review request, re-engagement) bring in 9% of total revenue at near-zero cost.
The results
The numbers speak
Black Friday 2025
€22,000 in 3 days
€1,700 ad spend · ROAS 12.9×
December 2025
€100,000 in one month
€9,000 ad spend · ROAS 11.1×
From that point on, the Milan store holds steady at €10K/month.
Beyond revenue
The brand that attracts the big ones
The visibility built through marketing generated inbound partnerships with top brands, with zero outbound effort.
~€50,000
from collaborations in 2025 with X Factor Italia, BOEM and Just Eat.
Why it works
Why it works
Emotional value
Posters are gifts with meaning: high purchase intent, low price resistance.
Seasonality
Christmas, Valentine's, birthdays: predictable windows mean campaigns planned well in advance.
Visual-first
Creatives that speak for themselves on Meta. No copy needed to stop the scroll.
Italian culture
A genuine differentiator abroad: UK, Northern Europe, France and Spain.
Let's work together
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